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2020 lockdown forced everyone into DIY video

The story

March 2020 didn't care who you were. An indie folk singer in Montreal grabbed an iPhone 11 and became her own crew. A scrappy LA band locked themselves in a room and filmed the whole thing solo. And days after the world shut down, Justin Bieber dropped a video that was just him and nature, no set, no budget spectacle, nothing. Three completely different career levels, one identical constraint. This is what happens when a pandemic hits pause on every music video machine at once. Bedroom pop and global pop stardom, suddenly speaking the same visual language.

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