You know Warp Records for Aphex Twin, glitchy IDM, and bedroom electronic weirdos like Squarepusher bending genre in every direction. Then somehow the same label put out Danny Brown's Atrocity Exhibition, one of the most acclaimed hip-hop records of the 2010s. Then it signed Kelela and gave alt-R&B its most experimental home yet. Three completely different sounds, one label betting on outsiders no matter the genre. This is the channel-surf moment where you realize the weird electronic label was quietly building a hip-hop and R&B empire the whole time.
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