Aqua - Doctor Jones

What this video is

Released in October 1997 as the fourth single from Aqua's debut album Aquarium, Doctor Jones arrived at the apex of the Eurodance crossover moment, when Scandinavian bubblegum acts were achieving unprecedented chart dominance across Europe and Australasia. The single reached number one in the UK, Ireland, Italy, and Australia (for seven consecutive weeks), and the top ten in eleven additional European territories.…

Why it matters

Doctor Jones is a canonical artefact of the bubblegum dance / Eurodance genre at its commercial zenith. Aqua's use of male-female vocal interplay, call-and-response structure, and Hollywood-parody video aesthetics established a template widely imitated in the late 90s. The video, directed by Peder…

The director

Peder Pedersen (born 26 April 1971) is a Danish film director best known for humorous music videos, commercials, and animated shorts. Since 1996 he has directed over 400 commercials for international brands and approximately 35 music videos for acts…