Melanie C - If That Were Me (Music Video) (HQ)

What this video is

Released 27 November 2000 as the fifth and final single from Melanie C's platinum debut solo album Northern Star (1999), 'If That Were Me' marked a deliberate pivot toward social commentary pop, addressing homelessness at a moment when post-Spice Girls solo careers were under intense commercial scrutiny. Melanie C and Bryan Adams donated their royalties on UK and Eire sales to No Place Home, a project for homeless…

Why it matters

Represents a critically contested but culturally significant intersection of post-Britpop pop-rock and charity-single traditions. The song and video sit within a lineage of UK pop social-conscience releases and were compared by critics to Phil Collins' 'Another Day in Paradise' (1989),…

The director

Cameron Casey is an American director and producer with offices across London, Prague, Los Angeles, and New York, with roughly 20 years of directing television, music videos, commercials, and films. His music video client roster spans Virgin Music, EMI, BMG,…