Black Pumas - Ice Cream (Pay Phone)

What this video is

Released in October 2023 as the fourth single from Black Pumas' sophomore album Chronicles of a Diamond (ATO Records), 'Ice Cream (Pay Phone)' arrives at a moment of heightened expectation for the Austin-based duo. Having earned seven Grammy nominations on the strength of their 2019 debut — including Record and Album of the Year for 'Colors' — the band returned under significant critical scrutiny. The video's…

Why it matters

Represents the 2020s neo-soul and psychedelic soul revival centered in Austin, TX. The track fuses fuzzed-out rock guitar with falsetto-driven soul vocals, interpolating a classic jump-rope rhyme into a hypnotic love song. The video's naturalistic, rapid-cut outdoor aesthetic extends the genre's…

The director

Texas-born photographer and music video director based in Brooklyn, NY. Known for visually intimate and conceptually rich work across music videos, photography, and commercial campaigns. Credits include Blood Orange: Time Will Tell (2013), Major Lazer feat.…