Ray Lavender - My Girl Gotta Girlfriend (Dirty Ray)

What this video is

Released July 3, 2007, 'My Girl Gotta Girlfriend' was the debut single from Ray Lavender's album X-Rayted on Akon's Kon Live Records, a joint venture with Geffen Records. Lavender was the first artist signed to Kon Live, making this video a flagship release for the nascent imprint. The song rode a wave of provocative-premise R&B — a subgenre of mid-2000s urban pop that used sexually taboo narratives as commercial…

Why it matters

Represents the mid-2000s Atlanta R&B crossover formula: melodic hooks over Akon-produced mid-tempo production with sexually provocative lyrical conceits calibrated for radio and BET Uncut/late-night rotation. Documents the Kon Live Records visual identity in its debut phase and illustrates how…

The director

Born Clarence Douglas on July 22, 1971, in Philadelphia, PA. Studied film at Temple University. Began career as assistant at Spike Lee's production company before working alongside Hype Williams, Director X, and Paul Hunter. Rose to prominence directing over…