Queen - We Will Rock You

What this video is

Released in 1977–1978 during one of rock music's most turbulent cultural inflection points, 'We Will Rock You' emerged as punk rock — led by the Sex Pistols — was aggressively challenging the perceived excess of stadium rock acts like Queen. Rather than retreat, Queen leaned into maximalist audience participation, crafting a song built entirely from collective stomping and clapping. The promo video mirrors this…

Why it matters

As one of the earliest official promo videos from one of the most commercially and critically significant rock bands of the era, this artifact represents a key transitional document in the history of the music video format. Its stripped-down, performance-based approach — filmed on location rather…

The director

Rock Flicks is a British music video production company/directorial entity active in the late 1970s. Confirmed credits include Queen: We Will Rock You (1977/1978) and Queen: Spread Your Wings (1978), both filmed on the same day at Roger Taylor's Surrey…