Azure Ray - New Resolution

What this video is

Released January 20, 2004 on Saddle Creek Records, 'New Resolution' was the lead single from Azure Ray's third album Hold On Love (October 2003). The video arrived at the height of the Saddle Creek ecosystem's national profile, when Omaha-based artists including Bright Eyes and The Faint were bringing indie introspection into mainstream awareness. Azure Ray—Orenda Fink and Maria Taylor—embodied an intimate,…

Why it matters

A key artifact of the early-2000s dream pop / indie folk crossover, this video visually codified the 'whisper-core' aesthetic: sparse, sun-bleached, emotionally interior. Sam Jones's direction bridges his documentary naturalism with narrative symbolism, exemplifying the era's rejection of…

The director

Sam Jones is an award-winning photographer and filmmaker who made his directorial debut with the 2002 black-and-white Wilco documentary I Am Trying to Break Your Heart, shot on 16mm and following the band through the creation of Yankee Hotel Foxtrot. He is…