The Naked And Famous - Young Blood

What this video is

Released 7 June 2010 as the second single from The Naked and Famous's debut album Passive Me, Aggressive You, 'Young Blood' emerged at the intersection of global synth-pop crossover and the early Tumblr era of music video virality. The track debuted at number one on the New Zealand Singles Chart — the first NZ debut number one in over three years — and won the 2010 APRA Silver Scroll, New Zealand's most prestigious…

Why it matters

A landmark of early-2010s indietronica and synth-pop, 'Young Blood' demonstrated that New Zealand acts could achieve international breakthrough virality through music video aesthetics aligned with Tumblr-era youth culture. BBC Music compared it to MGMT; AllMusic called it 'layered and shimmering.'…

The director

Joel Kefali is a New Zealand filmmaker and designer who co-founded the creative studio Special Problems with Campbell Hooper, operating 2007–2012. A Unitec design graduate with a background in painting, animation, and editing, Kefali directed music videos…