Samuel - Occhiali da sole

What this video is

Released on 24 June 2022 via Sony Music, 'Occhiali da sole' arrived during Samuel Romano's most prolific solo period following years as the frontman of Torino electronic rock legends Subsonica. The song is thematically a metaphor for existential drift and artistic reinvention — the sunglasses functioning as a coping mechanism for uncertainty. Produced alongside Dade and Andrea Bonomo, the track is rooted in the…

Why it matters

Represents the 2020s maturation of Italian electronic pop, where artists from alternative rock backgrounds (Subsonica) successfully crossed into solo mainstream streaming markets. The track's warm, kinetically edited video aligns with Mediterranean summer pop aesthetics dominating Italian…

The director

Turin-born photographer and director active across Milan, London, Paris, and New York. Works across music video, documentary, and short film. Has shot for Vogue, GQ, Glamour, and fashion labels including Fendi and Carhartt. Known for a raw, street-level…