Jazmine Sullivan - 10 Seconds

What this video is

Released November 2010 as the second single from Jazmine Sullivan's sophomore album Love Me Back, '10 Seconds' arrived during a moment of neo-soul revivalism in mainstream R&B, when artists like Sullivan, Adele, and Amy Winehouse were drawing on 1950s–60s soul production templates. The song reached #15 on the US Hot R&B/Hip-Hop Songs chart, affirming audience appetite for classically rooted Black female vocals…

Why it matters

A landmark example of the neo-soul/retro-R&B visual vocabulary applied to a narrative revenge format. The video pairs a 1950s soul-influenced sonic template with a 2010s urban noir visual aesthetic, demonstrating how the genre's revivalists synthesized classic and contemporary modes. Benny Boom's…

The director

Born Clarence Douglas on July 22, 1971, in Philadelphia, PA. Graduated from Temple University with a degree in film. Began career as an intern at Spike Lee's production company, then as assistant director on videos under Hype Williams and Director X. Broke…