kwes. - rollerblades [7＂ version].

What this video is

Released in January 2014 via Warp Records, this video accompanies a track originally issued as a 7-inch single in January 2013. It sits at the intersection of the post-dubstep UK minimalism scene and Warp's broader experimental pop catalogue of the period. The track has been described as an intimate, lovelorn ode, and the video's theatrical, near-static visual register amplifies that emotional restraint. The…

Why it matters

An important artefact of the early-2010s UK art-pop and experimental electronic scene, this video documents the aesthetic language of Warp Records' promotional output during a period when the label was aggressively cultivating a new generation of British singer-producers. The single-take or…

The director

Born in Minorca, Spain, and raised in England, Ian Pons Jewell studied at UCA Farnham. He directed his first music video in 2009 and built a reputation over six years directing more than 40 music videos and short films before transitioning to commercials in…