The Who - You Better You Bet

What this video is

Released February 27, 1981, 'You Better You Bet' arrived as The Who's first major single following the 1978 death of drummer Keith Moon, with Kenney Jones (ex-Small Faces/Faces) as his replacement. The video's selection as the fourth clip ever aired on MTV at its August 1, 1981 launch is a foundational moment in music video history, placing The Who among the handful of artists who literally inaugurated the music…

Why it matters

A landmark artifact in the early music video canon: one of the first four videos to air on MTV, and the first to receive repeat airplay on the channel. Sonically bridges The Who's classic hard rock identity with early-80s new wave and arena rock production, featuring synthesizer textures alongside…

The director

John Crome is a British music video director active in the early 1980s, credited on IMDB, IMVDb, and Dailymotion official metadata as the director of The Who's 'You Better You Bet' (1981). The video is among the earliest works formally catalogued in the MTV…