Phantogram ＂When I'm Small＂ - Phantogram ＂When I'm Small＂

What this video is

Released in early 2011 as a single from Phantogram's debut album Eyelid Movies (Barsuk Records, 2010), 'When I'm Small' arrived during the peak of the indie music blog ecosystem, when acts like Phantogram — a trip-hop and psych-pop duo from Saratoga Springs, NY — gained audiences through platforms like Pitchfork, Hype Machine, and Last.fm rather than traditional radio. The video's near-monochromatic visual language…

Why it matters

A canonical early document of the indietronica / dream-pop wave that defined alternative music circa 2010–2013. Phantogram's fusion of hip-hop-influenced beat production with shoegaze atmospherics was commercially unusual for the era; this video helped establish the visual vocabulary —…

The director

Isaac Ravishankara is a Los Angeles-based director and editor with credits spanning over 60 directed music videos and 14 editorial credits per IMVDb. He is also president of the LA-based non-profit OMG Everywhere. Notable works include multiple videos for…