Starship - Nothing's Gonna Stop Us Now

What this video is

Released in early 1987 as the theme to the romantic comedy Mannequin, 'Nothing's Gonna Stop Us Now' exemplifies the peak of Hollywood-MTV cross-promotional synergy. The music video functions simultaneously as a standalone band performance piece and a promotional trailer for the film, intercutting original footage with movie clips. The song reached #1 on the US Billboard Hot 100 on April 4, 1987, topped the UK…

Why it matters

A canonical example of the 1980s power ballad music video as cross-media promotional artifact. The video codifies the era's formula of blending film footage with performance to maximize soundtrack visibility and box-office awareness. It represents the commercial apex of Starship's MTV-era…

The director

Michael Bernard Gottlieb (April 12, 1945 – May 23, 2014) was an American film director, screenwriter, and video game producer. Raised in New York, he began as a fashion photographer before becoming a CLIO Award-winning commercial director. He is best known…