Seyi Shay - Airbrush

What this video is

Released July 31, 2016, 'Airbrush' arrived following Seyi Shay's debut album 'Seyi or Shay' (2015) and a period of high-profile global touring. The song had already circulated via a 2015 leak and garnered significant organic reception before its official video release. Produced by Grammy Award winner Drew Scott (Druski/Chartbreaker Music Group), the track represents a departure from uptempo Afrobeats into soulful,…

Why it matters

A landmark Nigerian R&B ballad demonstrating that mid-2010s Afropop artists could command cinematic, emotionally complex music video production outside Lagos. The track's soulful restraint, combined with Mattmax's measured South African visual treatment, helped establish a template for…

The director

Mattmax (born Matthew Abiodun Aina) is a Nigerian music video director, cinematographer, and commercial filmmaker, and CEO of Mattmax Productions. Self-taught in visual effects, he studied Computer Science at Yaba College of Technology, Lagos. He won Best…