Nitro - TI DIREI

What this video is

Released 7 April 2023 as the third single from OUTSIDER, Nitro's fifth studio album on Sony Music, 'Ti Direi' represents a confessional turn in Italian rap that gained significant traction in the early 2020s. The track sits within a broader Italian hip-hop moment in which artists from the Machete collective ecosystem — defined by raw lyricism and sonic experimentation — began exploring vulnerability and emotional…

Why it matters

Occupies a pivotal position in Italian rap's emotional maturation: blending old-school hip-hop lyricism with alt-rock sonic textures and confessional singer-songwriter intimacy, 'Ti Direi' demonstrates the genre's early-2020s expansion beyond bravado aesthetics into psychological realism. It…

The director

Asia Michelazzo (b. 1995) is an Italian photographer, artistic director, and music video director based in Milan. After early studies she relocated to Ireland at age 19 to begin experimenting with photography. From 2019 she collaborated with Sony Music,…