Yello - I Love You

What this video is

Released in 1983 as a single from Yello's third album 'You Gotta Say Yes to Another Excess,' 'I Love You' emerged at the precise moment MTV was reshaping global music consumption. As a Swiss electronic act, Yello occupied a unique position: rooted in Zürich's avant-garde conceptual art scene yet commercially viable on the nascent international synth-pop market. The track reached #41 on the UK Singles Chart and #16…

Why it matters

A landmark artifact of early-1980s European electronic music's intersection with conceptual art and the emerging music video form. Yello's 'I Love You' represents the vanguard of art-electronic acts who treated the music video not as a promotional afterthought but as an extension of their…

The director

Dieter Meier (born 4 March 1945, Zürich, Switzerland) is a Swiss musician, conceptual artist, filmmaker and entrepreneur. He is the frontman, vocalist, lyricist, manager and producer of electronic duo Yello. Beginning his artistic career as a performance and…