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Mase [feat. Total] - What You Want

1997 · Bad Boy / Shiny Suit Era (1997) · music video
Mase [feat. Total] - What You Want music video
1997Bad Boy / Shiny Suit Era (1997)Bad Boy Records Shiny Suit Era Hip-Hop / Late-1990s Rap-R&B CrossoverDir. Joseph Kahn

What this video is

Released December 3, 1997 as the second single from Mase's debut album Harlem World on Bad Boy Records and Arista Records, 'What You Want' arrived at the apex of Bad Boy's commercial dominance. The track was produced by Nashiem Myrick of The Hitmen and samples Curtis Mayfield's 'Right on for the Darkness,' embedding a classic soul foundation beneath late-1990s East Coast rap. The video encapsulates the 'shiny suit…

Why it matters

A landmark example of the late-1990s rap-R&B hybrid format, pairing Mase's signature laid-back flow with Total's R&B harmonics over a Curtis Mayfield sample. Represents the commercial peak of Bad Boy's crossover formula and is cited retrospectively as a quintessential artifact of the 'shiny suit…

The director

Born Ahn Jun-hee on October 12, 1972, in Busan, South Korea; raised in Livorno, Italy and Houston, Texas. Attended NYU Tisch School of the Arts before dropping out and building an independent music video business. Korean-American director who has helmed over…

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