Haircut 100 - Love Plus One

What this video is

Released in January 1982, 'Love Plus One' arrived at the precise moment MTV was transforming American pop culture. British new wave acts benefited disproportionately from the channel's launch, as they already produced polished promotional videos for European markets. David Mallet's tropical-exotica visual treatment gave the song a vivid, sun-soaked identity that translated powerfully to American screens at a time…

Why it matters

A defining artifact of British new wave pop's fusion of jazz-funk rhythms, horn-driven arrangements, and MTV-era visual spectacle. The video helped establish the template of the exotic-fantasia performance clip that would characterize many early-1980s UK acts breaking the US market, and documents…

The director

David Victor Mark Mallet (born 17 December 1945, West Horsley, Surrey, England) is a British director of music videos and concert films. He co-founded the pioneering music video production company MGMM with Scott Millaney, Brian Grant, and Russell Mulcahy.…