Abra Moore - Four Leaf Clover

What this video is

Released in spring 1997, 'Four Leaf Clover' arrived at the apex of the mid-90s Triple-A radio and VH1 adult alternative wave, a commercial environment populated by Jewel, Sheryl Crow, and Sarah McLachlan. Moore was touring with the inaugural Lilith Fair during the song's peak chart run, situating this video squarely within the female-fronted singer-songwriter cultural moment. The song reached #1 on the Billboard…

Why it matters

A definitive artifact of mid-1990s Triple-A folk-rock, 'Four Leaf Clover' represents the commercial and cultural peak of the adult alternative format's expansion via VH1 and early MTV2. As Moore's debut single and sole major chart entry, the video documents the brief but significant moment when…

The director

Nancy Bardawil is a music video director and filmmaker active from the mid-1990s onward. Her music video credits include high-profile 1990s–2000s work for artists such as Goo Goo Dolls (Iris, Slide – 1998), Hole (Celebrity Skin – 1998), Dixie Chicks (Cowboy…