Rosa Chemical - britney ;-) ft. MamboLosco, Radical

What this video is

Released February 2021 at the height of Italian trap's mainstream consolidation, 'britney ;-)' is a three-way collaboration between Turin rapper Rosa Chemical and fellow Italian artists MamboLosco and Radical — all figures in the Thaurus-anchored underground-to-major pipeline. The song's title directly invokes Britney Spears as a pop-cultural shorthand for excess, aspiration, and media spectacle, a hallmark of the…

Why it matters

A defining entry in the 2020–2022 Italian trap crossover wave, this collaboration between three key artists in the Thaurus ecosystem demonstrates the label's role as an incubator for Italian underground rap's commercial breakthrough. The track's pop-culture title and multi-artist format reflect a…

The director

Luca La Piana is a Turin-based filmmaker, video editor, and creative director active in the Italian independent music video scene. Riccardo Cagnotto is a Turin/Milan-based photographer, filmmaker, and visual artist educated at IED Istituto Europeo di Design.…