John Mellencamp - My Sweet Love

What this video is

Released in 2008 — a year of acute cultural polarization, a historic U.S. presidential election, and the beginning of the global financial crisis — 'My Sweet Love' was the lead single from Life, Death, Love and Freedom, Mellencamp's collaboration with T Bone Burnett. The album, recorded in the American Songbook tradition and evoking Jimmie Rodgers, Hank Williams, and Woody Guthrie, represented a deliberate retreat…

Why it matters

As the lead single from Mellencamp's most critically acclaimed late-career album — which debuted at No. 7 on the Billboard 200 — this video documents the intersection of heartland rock and Americana revival aesthetics in 2008. Its T Bone Burnett-produced rockabilly and roots-blues sonics, paired…