El-P - Flyentology (feat. Trent Reznor)

What this video is

Released in early 2007 as the lead single from El-P's second solo album 'I'll Sleep When You're Dead' (Definitive Jux), 'Flyentology' arrived at a pivotal moment for underground hip-hop's relationship with alternative rock. The Trent Reznor (Nine Inch Nails) feature was not a commercial stunt but an organic outgrowth of an existing creative relationship — El-P had previously remixed NIN's 'Only.' The song's lyrical…

Why it matters

A landmark crossover artifact in abstract/underground hip-hop history, 'Flyentology' demonstrated the permeability of genre walls between industrial rock and avant-garde rap. Its Adult Swim-produced animated video pioneered a model of music video distribution and aesthetic branding that prefigured…

The director

Daniel Garcia (born July 24, 1975) is an American music video and commercial director. He began his career designing labels for santería potions at local botánicas, then joined advertising agency DDB before going freelance. His bread-and-butter work spans…