My Morning Jacket - One big holiday

What this video is

Released on the 2003 album It Still Moves, 'One Big Holiday' emerged during a pivotal transitional moment in American rock — the post-Napster era when bands built audiences through relentless touring and festival appearances rather than radio airplay. My Morning Jacket, a Louisville, Kentucky five-piece, exemplified the new indie-rock touring economy, with 'One Big Holiday' becoming a live anthem that preceded…

Why it matters

A cornerstone document of early-2000s American indie rock and alt-country crossover, 'One Big Holiday' encapsulates the ethos of the post-grunge, pre-streaming era touring band. Its visual representation in performance-style video reinforces the primacy of live musicianship over studio artifice, a…