No Way North - 'Best Circus in Town'

What this video is

No Way North emerged from a vibrant Los Angeles indie scene in 2010–2012, formed by Brandon Miller, Emily Dykes, and Matthew 'P-Touch' Scoggins, all of whom brought professional touring pedigrees including work with James Taylor and Carole King. Their debut album released June 2012 was self-written, self-produced, and self-performed — a hallmark of the post-2008 DIY indie wave enabled by affordable DAWs and…

Why it matters

Represents the early-2010s LA indie pop/adult alternative tier — warm, melody-forward, band-performed songwriting with a sonic kinship to Grouplove and Florence + The Machine adjacent acts. The video's theatrical-performance format typifies how indie acts of this era used kinetic multi-angle…