CZARFACE - ＂Air 'em Out＂

What this video is

Released in January 2013 as the lead single from CZARFACE's self-titled debut album (Brick Records, February 19, 2013), this video documents the debut of a hip-hop supergroup uniting Wu-Tang Clan's Inspectah Deck with Boston underground duo 7L & Esoteric. The project emerged during a broader 2010s revival of East Coast boom-bap aesthetics, distinguished by its comic book and superhero conceptual framework — a…

Why it matters

This video is a primary artifact of the underground hip-hop supergroup format and the Wu-Tang extended universe's cultural longevity into the 2010s. It inaugurates CZARFACE's ongoing comic-mythology rap identity, which would prove influential in underground circles and spawn multiple subsequent…

The director

Mike Pecci is an award-winning film and commercial director classically trained as a silent film director and cinematographer in New York. He co-founded the production company McFarland & Pecci, directing over 30 music videos for artists including Wu-Tang…