Samantha Jade - Always (VEVO Exclusive)

What this video is

Released in March 2016, 'Always' arrived at the intersection of Samantha Jade's music career and her debut as an actress on the long-running Australian soap opera Home and Away. The video was strategically intertwined with the show's on-air promotions, with a 90-second trailer integrating music video footage and soap scenes premiered on 7 March 2016. This synergy between Sony Music Australia and Channel 7…

Why it matters

Represents the commercial Australian dance-pop mainstream of the mid-2010s, post-X-Factor era — a strand of radio-friendly pop characterised by warm production, romantic lyrical themes, and high-production beach aesthetics. The VEVO Exclusive designation and cross-platform soap opera tie-in…