Soon - Settimane (Video Raro)

What this video is

Soon were a Milan-formed alternative rock band active from 1993 to 1999, whose sound blended British power-pop and shoegaze influences with Italian-language songwriting — an unusual proposition in a domestic scene dominated by American-influenced rock, combat-folk, and militant rap. Signed to Mercury/Black Out in 1995, they released 'Scintille' in May 1996, produced by British sound engineer Anjali Dutt (My Bloody…

Why it matters

'Settimane' is a document of the brief but vivid window of Italian Britpop — a genre moment when acts like Soon, navigating between the UK's peak Britpop era and Italy's still-developing alternative infrastructure, attempted to transpose the melodic and visual grammar of bands like Sleeper or…