Jim Noir - 'My Patch'

What this video is

Released as the lead single from Jim Noir's debut album Tower of Love (first issued December 2005, UK single release 1 May 2006 via Atlantic/Warner), 'My Patch' emerged at the height of a mid-2000s UK indie pop moment that valued eccentric bedroom craft over commercial gloss. Jim Noir (real name Alan Peter Roberts, b. 1982, Davyhulme, Greater Manchester) self-recorded his early catalogue at his parents' home, and…

Why it matters

A flagship text of mid-2000s UK bedroom pop, 'My Patch' synthesises 1960s psychedelic pop melody, Kraftwerk-influenced electronics, and lo-fi indie production into a form that critics likened to Beach Boys harmonics filtered through a Manchester home studio. Its crossover success into advertising…