J Mascis - Every Morning

What this video is

Released on August 27, 2014 — the day after J Mascis' solo album Tied to a Star dropped on Sub Pop — 'Every Morning' represents a significant moment in mid-2010s indie rock's embrace of comedy-platform video production. The Funny or Die collaboration signals an era when indie musicians leveraged digital comedy infrastructure to reach audiences beyond traditional music video channels. The video's satirical 1970s…

Why it matters

Represents a high-water mark of the mid-2010s indie-alt-comedy music video crossover. As Dinosaur Jr.'s frontman, Mascis brought significant alt-rock credibility to a comedic format, while the Funny or Die production model demonstrated that narrative music videos could live natively on comedy…

The director

Danny Jelinek is a Los Angeles-based director, writer, and editor born and raised in Chicago. He is known for comedy-oriented work spanning television, short films, and music videos. His TV credits include Last Week Tonight with John Oliver, Childrens…