CAMERA OBSCURA - Lloyd, I'm Ready To Be Heartbroken

What this video is

Released in May 2006 as the lead single from Camera Obscura's critically acclaimed third album Let's Get Out of This Country (Elefant Records), this video arrived at a moment of peak critical attention for the Glasgow indie-pop scene. The song is a direct answer track to Lloyd Cole and the Commotions' 1984 song 'Are You Ready to Be Heartbroken?', placing the band in explicit dialogue with British indie pop lineage.…

Why it matters

A canonical example of mid-2000s Glasgow twee-pop music video production: low-budget, warm-toned, performance-centric, and consciously retro in aesthetic. The song itself ranked 118 on Pitchfork's best songs of the decade list and placed 46 on Mojo's list of the best UK indie records, cementing…

The director

Domingo González Redondo is a Spanish filmmaker born in Ibahernando, Spain. He is best known for directing music videos for key acts on the Elefant Records label, including Camera Obscura and La Casa Azul. He later pursued a career in Spanish film and…