Pet Shop Boys - It's Alright

What this video is

Released 26 June 1989, 'It's Alright' arrived at a pivotal cultural junction: the UK's Second Summer of Love was fading into mainstream absorption, house music was crossing from underground clubs into the pop charts, and the Pet Shop Boys were completing their most sonically ambitious album cycle (Introspective). The song is a cover of a 1987 Chicago house track by Sterling Void and Paris Brightledge — a direct act…

Why it matters

A landmark example of Chicago house music's absorption into UK mainstream pop, 'It's Alright' reached #5 on the UK Singles Chart and demonstrated that deep house structures could anchor radio-ready anthems without losing emotional weight. The video's Mapplethorpe-referencing aesthetic helped…

The director

Eric Watson (9 September 1955 – 18 March 2012) was an English photographer and music video director born in Newcastle-upon-Tyne. He studied fine art at Hornsey Art College (1977–1980) and was a principal photographer for Smash Hits magazine from 1981–1986.…