Emma Halpin - Orbit

What this video is

Released on April 1, 2021 amid the tail end of the UK's extended COVID-19 lockdown period, 'Orbit' embodies the aspirational energy of a generation of young bedroom producers using home setups to bypass traditional industry gatekeepers. Emma Halpin, a BIMM Manchester student, typifies the early-2020s wave of UK conservatoire-adjacent DIY artists who leveraged streaming platforms and social media to build audiences…

Why it matters

As a self-produced indie-pop/disco-pop single from a BIMM Manchester student artist, 'Orbit' is a representative document of the post-2020 UK bedroom-pop pipeline — a generation of young women in music producing commercially-minded pop with minimal infrastructure. The track's aesthetic references…