
Released in the summer of 1970, this promotional film captures CCR at the absolute zenith of their commercial and creative power. Cosmo's Factory spent nine consecutive weeks at number one on the Billboard 200, and 'Lookin' Out My Back Door' reached number two on the Hot 100. The promo was shot inside the Berkeley warehouse the band called 'the factory' — a space central to their identity as a hard-working,…
This promo film is an early artifact of the promotional film format that would evolve into the modern music video. It documents CCR's swamp rock and Bakersfield Sound synthesis at its commercial peak — a roots aesthetic that directly influenced country rock, heartland rock, and Americana movements…
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