Duran Duran： Careless Memories (Original version!!!) - Duran Duran： Careless Memories (Original version!!!)

What this video is

Released on 20 April 1981 as Duran Duran's second single from their self-titled debut album on Capitol-EMI, 'Careless Memories' arrived at a pivotal juncture: the UK new wave and New Romantic movements were at their most energised, with Birmingham-born Duran Duran rapidly ascending from the Rum Runner club scene. The single was an EMI-driven choice — the band had preferred 'Girls on Film' — and its underperformance…

Why it matters

As Duran Duran's second promotional video, 'Careless Memories' (original version) represents a transitional artefact: a pre-MTV-formula British promo that blends post-punk aggression with New Romantic theatricality. The song itself has been described as 'a classic hybrid of Euro-disco, new wave…

The director

Perry Haines and Terry Jones were London-based creatives embedded in the post-punk and new wave fashion scene. Both co-founded i-D Magazine, the influential UK style and culture publication that launched in 1980, which became a defining document of the era's…