Gloria Estefan, ＊NSYNC - Music Of My Heart

What this video is

Released in August 1999, 'Music of My Heart' arrived at the absolute zenith of the *NSYNC phenomenon and during a sustained period of mainstream crossover success for Gloria Estefan. The song was written by Diane Warren and produced by David Foster for the Wes Craven-directed drama 'Music of the Heart,' bridging Hollywood film promotion and the teen pop market. The video's school setting grounds the abstract theme…

Why it matters

A landmark cross-generational Latin pop and teen pop crossover, pairing one of the defining female pop voices of the 1980s–90s with the era's dominant boy band at peak commercial power. The track and video exemplify the soundtrack tie-in model that was central to late-1990s pop promotion, and the…

The director

British-born filmmaker (b. 21 March 1953, Catterick, North Yorkshire) based in Los Angeles. Co-founded Propaganda Films in the mid-1980s alongside David Fincher, Dominic Senna, and Greg Gold. Has directed over 450 music videos and 35+ documentaries and…