Hyro Da Hero- Sleeping Giants - Hyro Da Hero- Sleeping Giants

What this video is

Released May 2012 as a lead single from Hyro Da Hero's debut album 'Birth, School, Work, Death' (produced by Ross Robinson — known for Korn, Slipknot, At the Drive-In), 'Sleeping Giants' sits at a precise crossroads of American underground hip-hop and the UK post-hardcore scene. Hyro Da Hero — Houston-born, LA-based — was one of the few Black artists achieving crossover traction in the UK rock press of this era,…

Why it matters

'Sleeping Giants' is a key artifact of early 2010s rap-rock fusion, demonstrating how post-hardcore instrumental production (driven by Ross Robinson's studio approach) could be fused with socially conscious hip-hop lyricism to address issues of self-limitation, collective complacency, and systemic…

The director

Ben Thornley and Paul Burrows are a UK-based directing duo active in the rock and alternative music video space from approximately 2008 through 2013. Their confirmed credits include videos for Funeral For A Friend ('Sixteen,' 2011), The Blackout ('Higher &…