Bigelf - ＂Money, It's Pure Evil＂

What this video is

Released in summer 2008, this video accompanied the lead single from Bigelf's Custard Records debut Cheat the Gallows, issued on Linda Perry's boutique label. The band, formed in Los Angeles in 1991, had already built a cult following in Northern Europe through earlier releases on Warner Music Sweden and had been cited by Alicia Keys in O Magazine. The song itself had a prior life as a bonus track titled '$' on the…

Why it matters

Represents a rare late-2000s commercial music video effort for the retro-progressive heavy rock genre, which typically operated outside mainstream video production budgets. The video's theatrical narrative approach and anti-industry theme mirror the band's sonic homage to 1970s prog-rock giants…

The director

David Yarovesky (born April 26, 1980) is an American filmmaker from Calabasas, California. A self-taught filmmaker, he directed over 80 music videos and numerous commercials before transitioning to feature films. He is best known for the horror films The…