Os Paralamas Do Sucesso - A Novidade (Video Clip)

What this video is

Released during Brazil's Redemocratização period following the end of military dictatorship (1964–1985), 'A Novidade' and its video clip embody the socially engaged turn of BRock. The Selvagem? album cycle saw Os Paralamas do Sucesso abandon lighter adolescent themes for politically critical lyrics about urban inequality, poverty, and social contradiction. The video's documentary-style survey of Rio de Janeiro's…

Why it matters

A foundational artifact of the Brazilian videoclipe form before MTV Brasil standardized production values. This video represents the socially conscious wing of BRock, bridging the post-punk urgency of 1980s rock with the documentary realism traditions of Cinema Novo. Its guerrilla street-shoot…

The director

Roberto Berliner (b. Rio de Janeiro, 1957) is a Brazilian filmmaker, music video director, actor, and journalist, considered one of Brazil's most important documentarians, trained in journalism at UFRJ. Sandra Kogut (b. Rio de Janeiro, 1965) is a filmmaker…