Wallpaper. - F＊＊KING BEST SONG EVERRR

What this video is

Released in April 2012 at the intersection of blog-rap virality and mainstream pop industry co-optation, this video documents a specific cultural inflection point: the moment when ironic, Auto-Tune-saturated internet rap — pioneered by acts like Wallpaper. on the indie-label blog circuit — was being absorbed into major label infrastructure (Epic Records/Sony). Wallpaper. fronted by Ricky Reed (Eric Frederic) was an…

Why it matters

A landmark artifact of early-2010s ironic party-rap and Auto-Tune maximalism. The track's chart performance (Billboard Dance Club Songs Top 10) demonstrated that satirical, blog-circuit hip-hop could penetrate mainstream club culture. The video's fast-cut, party-realism visual grammar became a…

The director

Tim Nackashi is an American filmmaker, documentarian, and music video director based in Los Angeles. He began his career with the feature documentary Dirty Work (2004), co-directed with David Sampliner, executive produced by Edward Norton, which premiered at…