Bliss N Eso - Addicted

What this video is

Released in November 2010, this video arrived at a pivotal moment for Australian hip hop, when Bliss n Eso's album Running On Air had debuted at #1 on the ARIA Albums Chart, marking a mainstream breakthrough for the genre. 'Addicted' finished at #23 on the Triple J Hottest 100 for 2010 and charted for 33 weeks on the ARIA Singles Chart, demonstrating the track's sustained cultural penetration. The video's…

Why it matters

A definitive visual document of Australian hip hop's early-2010s commercial peak, the video is notable for pioneering the use of elaborate stop-motion graffiti animation in the genre. Its blend of street art craft, skate culture, and hip hop identity created a template for visually ambitious,…

The director

James Solomon is an award-winning moving image director based in New Zealand, originally from the UK. He began his career in the art department on feature films before transitioning to music videos and commercials. His work has earned top international…