EASY (Give them their flowers while they can still smell them) Video - EASY (Give them their flowers while they can still smell them) Video

What this video is

Released at a moment of high personal and professional significance for Jess Glynne, 'Easy' arrived on the same day as her long-awaited third album JESS (26 April 2024), her first release on EMI Records after departing Atlantic Records. The subtitle 'Give them their flowers while they can still smell them' articulates a philosophy of visible, living gratitude that resonates with post-pandemic emotional reckoning in…

Why it matters

Represents a mature phase of Glynne's soul-inflected British pop output, bridging her earlier dance-pop collaborations with an introspective singer-songwriter register. 'Easy' sits within a broader 2020s trend of UK female artists reasserting emotional directness and personal narrative over…