We Were Promised Jetpacks - Medicine

What this video is

Released in September 2011 as the lead single from 'In the Pit of the Stomach', 'Medicine' arrived at the height of a transatlantic surge of interest in Scottish indie rock. We Were Promised Jetpacks were part of a closely-knit FatCat Records cohort — alongside Frightened Rabbit and The Twilight Sad — that critics and press framed as a distinct emotional and geographic scene. The band had toured extensively in…

Why it matters

Represents a key document of the 2009–2012 Scottish post-punk revival's international breakthrough moment. The fast-cut, high-contrast, low-saturation video aesthetic became a visual shorthand for the emotional maximalism of this scene, paralleling contemporaneous British indie rock video…