
Released September 15, 2022, '질주 (2 Baddies)' arrived at a moment of peak global K-pop expansion, with NCT 127 positioned as one of SM Entertainment's flagship global acts. The music video's cyberpunk-meets-luxury-automotive visual language — anchored by a brand-integrated Porsche 911 — reflected the increasing convergence of K-pop idol aesthetics with global luxury culture and corporate co-branding. The track…
A landmark 4th-generation K-pop title track, '2 Baddies' exemplifies the SM Entertainment 'intense hip-hop dance song' template: addictive synth hooks, vocal chant choruses, fast rap verses, and a maximalist choreography-driven MV. Its Billboard 200 #3 debut cemented NCT 127 as a crossover act and…
Jinooya Makes is a Seoul-based music video director, editor, VFX artist, and colorist operating under Studio Jinu (contact@studiojinu.com). Active within the SM Entertainment ecosystem, they are known for directing music videos for major K-pop acts including…
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