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50 Cent - I Get Money

2007 · Mid-2000s Hip-Hop Maximalism (2007) · music video
50 Cent - I Get Money music video
2007Mid-2000s Hip-Hop Maximalism (2007)Mid-2000s mainstream Hip-Hop / G-Unit wealth-display aestheticDir. Chris 'Broadway' Romero (co-directed with 50 Cent)

What this video is

Released in summer 2007 at the apex of 50 Cent's commercial dominance, 'I Get Money' arrived as a promotional single for his third album Curtis and served simultaneously as the official remix to 'Straight to the Bank.' The song's lyrical core references 50 Cent's real-world financial triumph — specifically the Glacéau/Vitaminwater acquisition by Coca-Cola, in which he held an equity stake — lending the…

Why it matters

A definitive artifact of mid-2000s mainstream East Coast rap video aesthetics. 'I Get Money' exemplifies the G-Unit era's fusion of street credibility with aspirational luxury imagery — a template codified by 50 Cent and widely imitated across the genre. The video's hyperkinetic editing pace…

The director

Christopher 'Broadway' Romero is an American 3D animator, music video director, film director, and technology entrepreneur from Fort Washington, Maryland. He holds a degree in Imaging and Digital Arts from the University of Maryland, Baltimore County, which…

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