TV Priest - It Was Beautiful

What this video is

Released in May 2022 as the fourth single from TV Priest's second album My Other People (Sub Pop), 'It Was Beautiful' represents a pivotal tonal shift in the band's output — away from the political aggression of their 2021 debut Uppers toward a more vulnerable, emotionally open register. The self-directed video reinforces the band's commitment to artistic autonomy and DIY ethics central to the UK post-punk revival…

Why it matters

A defining artifact of the introspective turn within the 2020s UK post-punk revival. The self-directed, one-shot approach foregrounds authenticity over production value, positioning the band within a lineage of artist-controlled, anti-spectacle music video making. The video's visual austerity —…

The director

TV Priest is a London-based post-punk four-piece — Charlie Drinkwater (vocals), Alex Sprogis (guitar), Nic Bueth (bass/keys/production), and Ed Kelland (drums) — formed in 2019. Signed to Sub Pop Records after a single live performance, they released debut…