Mogwai - How to Be a Werewolf (in Thirty Century Man)

What this video is

Released in early 2011 as Mogwai transitioned to Sub Pop Records for their seventh studio album 'Hardcore Will Never Die, But You Will', this video sits at the intersection of post-rock's cinematic maturity and the early-2010s vogue for contemplative, landscape-centric music films. By extracting footage from a standalone short film documenting a real endurance cyclist in Arctic Norway, it bypasses conventional…

Why it matters

A landmark example of post-rock's embrace of film-documentary visual grammar over conventional music video aesthetics. The video's renunciation of performance or narrative in favour of subliminal landscape documentation helped codify a visual language for instrumental rock — one in which the…

The director

British-born (Bolton, England), New York-based filmmaker and photographer represented by RSA Films. Began career in photography, with work published in The Face, Dazed & Confused, British Vogue, i-D, and the New York Times. Subjects have included David…