Blue Featuring Elton John - Sorry Seems To Be The Hardest Word

What this video is

Released in November 2002, this collaboration between English boy band Blue and Elton John represented a commercially and culturally significant cross-generational pairing at the peak of the UK boy band era. The single reached number one on the UK Singles Chart on 15 December 2002, marking Blue's third number-one and Elton John's fifth. It also topped charts in Hungary and the Netherlands and reached the top 10 in…

Why it matters

The video is a landmark document of the early-2000s UK pop ballad form — representing how boy band acts leveraged legacy catalogue and veteran collaborators to signal artistic legitimacy. The rapid editorial pace paradoxically framing an emotionally slow ballad is a defining production tension of…

The director

Max Giwa (born July 1967) and Dania Pasquini (born February 1965) are a British directing partnership who rose to prominence through high-profile UK music video work in the early 2000s. They won a Brit Award for their video for So Solid Crew's '21 Seconds'.…