Emily Osment And Mitchel Musso - If I Didn't Have You

What this video is

Released in 2008 as part of the Disneymania 6 compilation, this video sits at the apex of the Disney Channel multimedia machine that transformed its on-screen talent into Radio Disney pop stars. Emily Osment and Mitchel Musso, both cast members of Hannah Montana, were part of a deliberate strategy by Disney Records to leverage the immense popularity of that franchise into ancillary music product. The Disneymania…

Why it matters

A canonical artifact of 2000s Disney Channel pop, this video exemplifies the genre's defining characteristics: co-branded duet format, Disneymania compilation context, and the synthesis of television celebrity with pop music product. It represents the height of the Disney Channel star-system…

The director

Adam Neustadter is an American director, writer, and producer who built his career directing music videos for major labels, indie labels, and Hollywood studios including Disney and New Line Cinema. He also directed branded content for clients including…